What's in a name?

A name can reveal more than a description of what something is or isn't.  As with any business a name is a significant choice that shouldn't be made lightly.  While there are plenty of articles on the internet to help you creatively make this determination, it's ultimately a decision of what you'd like your name to convey. 

 Lately, I've been working hard with my new business partner to decipher what we'd like our buisness name to be.  While this sounds simple enough, we were very surprised and overwhelmed on the real challenge this task ended up being. 

Some of the important items that we wanted to include varied between us.  As a photography business we wanted our name to help define the style of business that evokes somehting memorable, yet professional. 

Our brainstorming session lasted a week.  Both of us had some cleaver ideas and name choices, but we found that many were already taken by other businesses in our industry. So after much debate, we have successfully agreed on a new buisness name, the direction we want our business to take, and the time frame to have our essential items completed. 

Some of the items on our to-do list include:

• Ordering our new business cards
• Starting our business plan
• Determining our budget
• Starting our marketing plan
• Dressing our products and services. Branding, color choices, logo, and our general appearance.
• Expressing our goals for the next five years.

While I've had this scribbled down in my notebook for awhile, this is the first time I've ever written it out.  To be honest, it's a tad bit overwhelming, but I know that we need to do the process for the system to work.  Afterall, even a cake is flour till you follow the recipe and add all the right ingrediants.

Please stay posted as we go through everything we're doing to revamp, and essentially start a new business.